Build a Provenance Layer into Your Archive for Unmatched Trust
Build a Provenance Layer into Your Archive for Unmatched Trust
Archives are essential to news organizations and media outlets. But with advanced editing tools and generative AI, the risk to content authenticity has never been higher.
Archives are essential to news organizations and media outlets. But with advanced editing tools and generative AI, the risk to content authenticity has never been higher.
Protecting Digital Truth in an Age of Deepfakes
Protecting Digital Truth in an Age of Deepfakes
As generative AI advances, distinguishing real content from synthetic becomes nearly impossible—threatening the integrity of your archive.
Even a single piece of compromised content can undermine the entire archive, eroding trust in your brand and devaluing your assets.
Archive Anchoring provides a powerful solution to safeguard your archive from these emerging threats.
As generative AI advances, distinguishing real content from synthetic becomes nearly impossible—threatening the integrity of your archive.
Even a single piece of compromised content can undermine the entire archive, eroding trust in your brand and devaluing your assets.
Archive Anchoring provides a powerful solution to safeguard your archive from these emerging threats.
How Synthetic Content Undermines Trust
How Synthetic Content Undermines Trust
Synthetic content—whether intentional or accidental—can infiltrate your archive and compromise its credibility. One questionable piece can jeopardize your entire archive’s trustworthiness.
Archive Anchoring ensures every piece of content is securely linked to its true origin, creating an immutable record of authenticity.
This provenance layer safeguards against manipulation, preserving your archive’s integrity and long-term value.
Synthetic content—whether intentional or accidental—can infiltrate your archive and compromise its credibility. One questionable piece can jeopardize your entire archive’s trustworthiness.
Archive Anchoring ensures every piece of content is securely linked to its true origin, creating an immutable record of authenticity.
This provenance layer safeguards against manipulation, preserving your archive’s integrity and long-term value.
The Solution:
Immutable Provenance for Every Asset
The Solution:
Immutable Provenance for Every Asset
In today’s digital landscape, embedding provenance into every piece of media is essential for ensuring authenticity. Archive Anchoring guarantees you can always verify your assets' origin, ensuring they remain untampered and authentic.
In today’s digital landscape, embedding provenance into every piece of media is essential for ensuring authenticity. Archive Anchoring guarantees you can always verify your assets' origin, ensuring they remain untampered and authentic.
/ Our Process
To navigate the complexities of today's digital landscape, it’s crucial to embed provenance into every piece of media.
Archive Anchoring ensures you can always verify the origin of your assets, guaranteeing they remain untampered and authentic.
Fake content is inevitable, but we can mitigate its influence and impact. By verifying that past and current content is authentic and human-made, we can secure believability in media.
To navigate the complexities of today's digital landscape, it’s crucial to embed provenance into every piece of media.
Archive Anchoring ensures you can always verify the origin of your assets, guaranteeing they remain untampered and authentic.
/ Secures Provenance
/ Secures Provenance
Every asset is embedded with tamper-proof, immutable metadata, tracing its origin to its creation.
Every asset is embedded with tamper-proof, immutable metadata, tracing its origin to its creation.
/ Instills Confidence
Making provenance visible to viewers builds trust in your content and guarantees its authenticity.
Instills Confidence
Making provenance visible to viewers builds trust in your content and guarantees its authenticity.
/ Protects Your Media
/ Protects Your Media
Your media stays securely within your organization, free from third-party access or tampering.
Your media stays securely within your organization, free from third-party access or tampering.
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